With Wordsmithing Ink, we began with Business Consulting to determine the direction that Karen wanted to go in her business. We helped her come up with the name of the company and tagline, determine what her focus was and to helped create a look and feeling that represented her larger purpose and goals. The look captured more of a modern look and feeling, which made her stand out within her industry. We created a background that looked like coffee and the writing that looked more like the silver color and texture of a typewriter. We wanted to give the logo a little personality so we darkened one of the letters and added a accent mark to make it look like the o in the letter was a cup.