Since this is a digitally reproduced poster, there is an artistic quality to it, but no aura which surrounds it. Artists have this conflict which is that an original piece of artwork will never be the same as a copy. There can be a lost of color and substance when a copy is produced. As Benjamin states in his Mechanical Reproduction work, “that which withers in the age of mechanical reproduction is the aura of the work of art.” If a work of art is reproduced, the device for reproducing the piece of art could taint the copy. In the digital world, there are no originals or copies. Digital art is unique in its self in that it can be transmitted very quickly through different media outlets and keep the essence of the work.
I ran into an artist yesterday who I filmed a video for and put it on You Tube. He told me that he had another job which came out of this video since someone saw the video of him creating one of his drawings. Even though the original drawing he created is a one of a kind, there now exists a copy in the You Tube video community. Without this video, this artist friend of mine would never have been able to express this one of a kind drawing to anyone else in the world. Would the aura of his work be alive on his canvas, yet only be available for a select few people if a digital video of the work was not taken? What is aura if it can not be experienced by everyone? The digital reproduction of art can now have a different experience to people through digital mediums and networks. Maybe aura is a feeling which can be transmitted through the camera lens and put into the digital world.