2 reasons your business needs social media
Social media adoption reached new heights in 2012. Recently, Denis Pombriant from Beagle Research and Esteban Kolsky from ThinkJar collaborated on a Social Media 2012: State of Adoption whitepaper and found that 60 percent of business professionals state that they have already integrated social media into their corporate operations.
Social media is widely used as a broadcast tool, and platforms like Facebook, Twitter, Pinterest and LinkedIn can help establish a brand on the web. However, new studies show that social networking sites offer additional competitive advantages, and that a social media manager must source creative talent to leverage all these platforms have to offer.
Social media is addictive – make sure it’s part of your sales cycle
A recent report by the University of Chicago Booth School of Business found that the urge to check social media sites like Facebook, Twitter and Pinterest was among the most irresistible temptations – comparable to cigarettes and sex.
Participants in the study were between the ages 18 and 85, and the subjects all lived in Germany, used BlackBerry devices and were instructed to let researchers know every 30 minutes if they felt the desire to check their social networks. Survey respondents were also asked to document other impulses like smoking, drinking and sleeping, and rate those urges from “strong” to “irresistible.” The temptation to visit social media platforms was more difficult to resist than the other enticements, the report found.
Social media is the newest recruitment solution
Social media has also impacted employee recruitment and sourcing. According to a report conducted by Jobvite, 52 percent of job seekers use Facebook to find work – up from 48 percent in 2011. The latest report is also noteworthy because Facebook is used more often for work than LinkedIn, which was visited by 38 percent of job seekers in 2012 – up from 30 percent in 2011. In addition, Twitter usage in the hunt for work rose from 26 percent to 34 percent.
This trend indicates that the best places to advertise social media marketing jobs are actually on sites like Facebook, Twitter and LinkedIn. Social media recruitment is a simple and easy way to connect with job seekers and immediately understand who these professionals are and what they are passionate about. As social media becomes even more widespread in American culture, the resources will only be called upon more often for their unique capabilities.
These two studies are examples of how social media has become integral to various business operations today. Whether using Facebook to promote products or services because it’s very difficult for consumers to turn away from the social platform, or advertising open jobs on Twitter to reach top talent, social media certainly has its grip on much of the professional world.